Who Would the Audience be for your Media Product?
The audience for my website would be those aged between 12 and 18 and definitely those people that are concerned about health and fitness. The reason that I chose this target age was because the government are developing new ways to reduce obesity in the UK in teenagers. Even though the club is for people aged from 12 to 18 they are not the only age group to view the website. Their parents, grandparents, older/younger siblings might view the website that is why I have created it to cater for everybody’s needs. To see what people thought a website should entail and what their general fitness was like I created a questionnaire, which I then handed out to people of these ages and older, those of a different ethnicity and gender etc.
Below shows the results in a pie chart format from a question about what would they like to change in their gym?:
I asked thirty people what they would like to change most in their gym and the results came back telling me that they would like to change the costs most. This shows me that the high costs put people off going to the gym and having fitness sessions due to the fact that they can’t afford it. This is evidential in the pie chart shown above.